The Internet of Things, not only in the rail sector, refers to all systems, software and devices that are connected to each other and have the ability to transfer data over the Internet. This new approach has resulted in many industries, including the railways, operating more smoothly and efficiently.
For example, the WiFi of fast trains allows passengers to stay connected so that they can still access all the information they want through their favourite applications and other resources, even when they have left the station. For example, they can check email, social media, the online store, watch movies and TV shows.
By providing this entertainment for passengers, railway companies can ensure that their passengers are busy during the journey, which helps to improve the overall travel mood and experience. This, along with other rail engagement tactics, will encourage passengers to travel again.
WiFi for passengers can also provide vital analytical data such as routes, travel times and the length of their stay in transport and stations.
With smarter analysis platforms, other data sources can be integrated into the WiFi platform, which can include ticket sales, parking information, weather feeds and more. This allows you to build a complete profile of passengers and start to understand their behaviour in detail.
Data such as these can help to tailor the experience to the specific type of passenger, for example by providing targeted promotional messages and in-station concessions to increase customer loyalty.
The passenger experience and the technological advancement that allows to improve it are more and more central themes in the railway industry, that's why Gesa Industry in the design and construction of train interiors aims at perfecting, with a logic devoted to ergonomics and efficiency, everything that revolves around the passenger, to make the journey not only a simple move but a real experience.